Go To Market Strategy

Eragon's go-to-market strategy is designed to maximize its reach and establish a strong presence in the Web3 ecosystem. The strategy is divided into three distinct phases:

Phase 1: Building a Strong Web3 User Base

• Target Audience:

  • Early adopters in Web3 gaming and decentralized applications.

  • Web2 users transitioning to Web3 through simplified onboarding.

• Marketing Tactics:

  • Leverage influencer partnerships to promote platform features and unique benefits.

  • Conduct targeted campaigns using social media and blockchain communities.

  • Offer incentives such as Free-mint token/points, early access to dApps, exclusive NFTs, and referral bonuses.

• Community Engagement:

  • Host AMAs, webinars, and virtual events to connect directly with users.

  • Use EraVerse as a platform for immersive community experiences.

Phase 2: Empowering dApps and Developers

• Developer Support:

  • Provide comprehensive onboarding resources, including API integration guides and SDKs.

  • Host hackathons and developer challenges with lucrative prizes.

• Monetization Assistance:

  • Assist developers in launching token sales through EraLaunch.

  • Promote dApps using AI-powered Promotion Agents for cost-efficient campaigns.

• Collaborations:

  • Partner with Web3 game studios and blockchain networks to drive interoperability.

Phase 3: Scaling Through Web2 and Web3 Bridges

• Expand Partnerships:

  • Collaborate with Web2 developers to integrate blockchain features into traditional apps.

  • Foster strategic alliances with blockchain infrastructure providers.

• Simplify Onboarding:

  • Enhance EraFun’s funnels to attract casual users and mainstream audiences.

  • Provide clear guides and incentives to lower the barrier for Web2 users.

• Mass Adoption Initiatives:

  • Launch large-scale campaigns focused on real-world utility and accessibility of Web3 dApps.

  • Introduce localized campaigns to cater to diverse global markets.