Go to market Strategies
Overview
Eragon’s go-to-market (GTM) strategy is designed to: ✅ Rapidly grow the Web3 user base by lowering entry barriers. ✅ Onboard dApps and developers efficiently through AI-driven distribution. ✅ Optimize user acquisition and engagement with AI-powered marketing. ✅ Scale sustainably by creating a self-reinforcing network of users, dApps, and partners.
The GTM strategy follows a four-phase roadmap, with each phase progressively strengthening Eragon’s ecosystem.
Phase 1: Building a Strong Web3 User Base (Q3-Q4 2024)
Objective:
Onboard Web2 and Web3 users seamlessly through frictionless onboarding solutions.
Create an engaged community of early adopters to drive organic traffic for dApps.
Key Strategies:
1️⃣ Seamless Web3 Onboarding via EraCore
Keyless Accounts: Users can register without handling private keys.
Gas Fee Sponsorship: Free transactions to remove the cost barrier.
Instant Games & Free-to-Mint Rewards: Encourage users to try out Web3 apps without financial risk.
2️⃣ Community Building & Growth Hacking
Referral Programs: Incentivize existing users to invite new users via loyalty rewards.
Ambassador Program: Engage Web3 influencers and community leaders to promote Eragon.
Viral Content Strategy: Leverage memes, social media, and community challenges to increase visibility.
3️⃣ Organic and Paid User Acquisition
Targeted Social Media Ads: Run campaigns on Twitter, TikTok, and YouTube to attract crypto and gaming communities.
Crypto-Native Growth Channels: Promote through DappRadar, CoinGecko, and crypto forums.
Expected Outcome:
📈 500K+ Web3 users onboarded 📈 150K+ DAU (Daily Active Users) 📈 Strong organic user growth, reducing CAC (Customer Acquisition Cost)
Phase 2: Scaling dApp Distribution (Q1-Q2 2025)
Objective:
Expand the dApp ecosystem on Eragon and create AI-powered distribution channels.
Attract Web3 game developers by providing them with a cost-effective distribution alternative.
Key Strategies:
1️⃣ Developer Onboarding Initiatives
Hackathons & Developer Contests: Incentivize Web3 developers to launch games on Eragon.
Developer Ambassador Program: Engage key figures in Web3 development to advocate for Eragon.
Partnerships with Web3 Gaming Guilds: Collaborate with guilds to integrate their games into Eragon.
2️⃣ AI-Driven dApp Distribution via EraLaunch & Distributor AI-Agent
Personalized Recommendations: The AI-Agent suggests dApps to users based on on-chain behavior and interests.
Smart Search & Chat-Based Guidance: Users can find dApps via chat interactions, improving engagement.
Early Adopter Incentives: Developers who join early receive free AI-driven promotion and lower fees.
3️⃣ B2B Expansion & Developer Relations
Cross-Marketing with Existing Web3 Ecosystems: Partner with Layer 1 blockchains, DeFi platforms, and NFT projects.
Integration with Web3 Identity Solutions: Simplify login via Aptos, Sui, and Ethereum identity protocols.
Expected Outcome:
📈 50+ Web3 dApps integrated into Eragon 📈 High developer adoption due to AI-powered distribution 📈 Organic growth driven by personalized dApp recommendations
Phase 3: AI-Powered dApp Promotion & Monetization (Q3 2025)
Objective:
Enable scalable marketing solutions for developers via AI-powered automation.
Introduce EraAds & Eramote to optimize user acquisition costs.
Key Strategies:
1️⃣ Launch of EraAds – AI-Powered Advertising for Web3
AI-Optimized Ad Campaigns: Developers can target Web3 users based on on-chain behavior.
External Ad Network Integration: Connects with Google Ads, Facebook Ads, and crypto-native ad platforms.
Lower Cost per Acquisition (CPA): Uses machine learning to optimize ad spending.
2️⃣ Eramote – AI-Powered Social Media Growth
Automated Content Creation: AI generates viral content optimized for Twitter, TikTok, and Telegram.
Community Engagement Automation: AI-driven tools for chat moderation, engagement tracking, and trend detection.
All-in-One Marketing Suite: Enables a single user to manage multiple dApp promotions efficiently.
3️⃣ Expanding Developer Monetization Models
Affiliate Programs & Revenue Sharing: dApps can earn referral revenue by promoting other dApps within Eragon.
Sponsored dApp Placements: Premium listings for top-performing Web3 applications.
EraLaunch Monetization: Developers can host IDOs, INOs, and NFT sales via EraLaunch for a platform fee.
Expected Outcome:
📈 Developers reduce marketing costs by 30-50% 📈 EraAds & Eramote adoption grows among dApp developers 📈 AI-driven ad targeting increases user retention and engagement
Phase 4: Becoming the Ultimate Web3 Growth Hub (Q4 2025 & Beyond)
Objective:
Position Eragon as the #1 destination for Web3 users and dApps.
Create an AI-powered ecosystem that continuously scales itself.
Key Strategies:
1️⃣ Global Expansion & Mass Adoption
Localization for Key Markets: Expand into SEA, LATAM, and India, where Web3 adoption is growing.
Onboarding of Non-Crypto Users: Introduce hybrid Web2/Web3 gaming models to attract traditional gamers.
2️⃣ Integration with Multi-Chain dApp Ecosystem
Cross-Chain Support: Expand beyond Aptos to Ethereum, Solana, Polygon, and BNB Chain.
Unified User Profiles: Allow users to carry game progress, assets, and rewards across chains.
3️⃣ Enterprise-Level AI Adoption
AI-as-a-Service Model: Enable Web3 companies to use Eragon’s AI infrastructure for data analytics and user targeting.
AI-Driven Web3 Market Research: Provide insights on user behavior and industry trends for dApp developers.
Expected Outcome:
📈 Eragon becomes the primary Web3 gaming and dApp distribution hub 📈 Multi-chain support expands dApp ecosystem and user base 📈 AI-driven services become a core revenue stream for Web3 businesses
Summary of the Go-To-Market Strategy
Phase
Goal
Key Strategies
Expected Impact
Phase 1 (Q3-Q4 2024)
Build a strong Web3 user base
Seamless onboarding, referral programs, community growth
500K+ users, 150K+ DAU
Phase 2 (Q1-Q2 2025)
Expand dApp distribution
AI-driven discovery, developer onboarding, partnerships
50+ Web3 dApps integrated
Phase 3 (Q3 2025)
Monetization & AI-powered promotion
EraAds & Eramote launch, automated marketing
Developers reduce marketing costs by 30-50%
Phase 4 (Q4 2025 & Beyond)
Mass adoption & enterprise AI integration
Cross-chain expansion, global market entry, AI services
Eragon becomes the leading Web3 dApp growth hub
Why Eragon’s GTM Strategy is Unique?
1️⃣ AI-Powered Growth → Automated marketing and ad targeting reduce costs for developers. 2️⃣ Web3-Friendly Distribution → Unlike Steam & Google Play, Eragon is built for decentralized applications. 3️⃣ Multi-Chain & Multi-Market Expansion → Ensures scalability beyond a single blockchain or region. 4️⃣ Seamless User & Developer Adoption → Making Web3 easy for users while profitable for dApp creators.
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